White Papers: Pros, Cons, Examples and Best Practices 8/12/ · A white paper is a document that argues a specific position or solves a problem for its audience. While they originated as official government documents, companies, brands, and nonprofits of all types use them to establish topical blogger.com: Ben Sailer The purpose of the white paper is to see if the prospective research sponsor thinks the pre-proposal is a potentially interesting candidate for leading to a full proposal. If a research sponsor is interested in a white paper, he/she often suggests that the researcher come meet for a follow-up discussion
White Paper | Genpro Research
When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful lead magnets. But, what is a white paper exactly and how do you make one that will drive results? Even if you fill your white paper with compelling contenta lackluster design may still hold you back.
No expensive agencies, white paper research, complicated software, or design experience needed. CREATE A WHITE PAPER. Like the cover of a book, a captivating cover page will entice people to open it and read further.
At first glance, your readers should have an idea of what the white paper will contain. Use a photo that reflects the theme of your white paper, or create a visual using icons :.
CREATE THIS WHITE PAPER TEMPLATE. For example, the cover page for this cybersecurity white paper illustrates its white paper research scams—with a hook icon.
The cover introduces a circle motif that is used throughout this technical white paper, white paper research, to give it a cohesive design. Pro Tip: Do you work in a boring industry? A well-designed whitepaper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business. Take a look at this B2B white paper focused on employee engagement. The two men on the cover could easily be a manager speaking with one of his team members.
Both look energized and engaged, indicating that this business white paper will offer valuable insight to companies looking to invigorate their employees:. create THIS WHITE PAPER TEMPLATE. If your goal with whitepapers is to promote your services and generate leads for your agency, your message needs to be memorable.
Incorporating visuals resembling your target audience is one way to white paper research so. This content marketing white paper from earlier depicts someone hard at work while downing a cup of coffee, white paper research. Writing a white paper that speaks to your readers is important, white paper research. For example, when selecting images for your white paper, look out for white paper research who resemble your target audience. That said, in some cases, including photos resembling your target audience might not make sense.
This modern business white paper template uses real product images as well as authentic stock photos to white paper research it that visual flair:. Pro Tip: Need help with creating personas for your target audience? Our in-depth user persona guide will help you quickly get upto speed. A simple design trick to make your white paper more engaging is to use a creative background, white paper research.
You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient. For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor:. USE THIS MARKETING WHITE PAPER TEMPLATE. CREATE THIS MARKETING WHITE PAPER. With Venngage, you can change your white paper background with 1-click:. Keep this simple yet effective trick in mind, so you can create white papers that captivate readers.
This means that there will be ample opportunities to include CTAs throughout your white paper. For example, if you mention a feature of your product, you can place a clickable CTA button beside it:.
CTAs are a great way to move people through the sales pipelinefrom your white paper to a landing page or blog post. Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper. Take a look at the page numbers in this policy white paper template:. The above government white paper templates can be used by a government to communicate complex social, political, and economic issues to an audience. Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format.
Its straightforward table of contents and simple design elements keep the focus on the text. USE THIS HEATHCARE white PAPER TEMPLATE. You can create a functional table of contents by adding hyperlinks to individual chapters and sections.
Along with the option to add a URL, white paper research, you can select pages within the eBook. When you download your design, download it as an Interactive PDF. White papers tend to pack a ton of information within their pages. Try highlighting a few key white paper research that will get them excited about reading your white paper. Or outline exactly what they will trade their time to white paper research about.
Pro Tip: Not sure which template is right for your use case? No more boring Word documents or endlessly struggling with expensive design tools. Browse our white paper templates. A common problem marketers and consultants face when creating white papers are finding a way to make the data engaging and easy to understand. While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers.
We have a guide to picking what types of charts to use that can help you there. You could use a line graph to show revenue growth over time. Or you could use pie charts to show parts of a whole, like in this policy white paper example:. Pro Tip: With our online graph maker, you can create charts white paper research graphs that are more creative and engaging than standard Excel charts.
Pictograms are also a creative and effective way to visualize statistical data. For example, take a look at how pictograms are used in this technology white paper as a visual aid to showcase key statistics and changes as it relates to the IT sector:. They say variety is the spice of life—the same can be said of whitepapers! This business white paper design, for example, combines both bar graphs and pie charts. To improve brand recognition, you need to have consistent branding across all marketing collateral, white paper research.
This not only helps your marketing efforts but also helps you maintain consistency in your internal and external comms. Be sure to incorporate your logobrand color palettes, and fonts into your white paper design. Then, you can easily apply them to your designs in 1-click. No designer needed:. Try thinking of creative opportunities to incorporate your branding. This white paper design, for instance, extends the use of its signature color beyond standard headers and icons. It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way.
Pro Tip: Need help with creating your own brand-style guide? Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd. White paper research, icons, and illustrations can play an important role in how effectively your white paper communicates information. Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood.
For example, this marketing white paper white paper research bright, colorful photos to engage and excite readers:. USE THIS WHITE PAPER TEMPLATE. White paper research out our guide to incorporating stock photos seamlessly into your design.
Your images and icons will be replaced with a new image that is already formatted to the template. Well guess what—it works great for white paper design as well!
Pull particularly impactful and white paper research quotes and make them stand out from the rest of the text using big, bold fonts, white paper research. For example, this company white paper uses bright orange font to help their featured quotes stand out. One of the primary purposes of a white paper is to visually communicate information in an engaging way.
But many businesses end up creating something that reads like a college textbook. No one wants to read that…just ask any college student. When designing your white paper, look for opportunities to make text easier to scan with visuals. An easy way to bring attention to important points is to place an icon beside the text. For example, the government white paper below is rather text-heavy. But the icons help direct the eye to each section header and break up the text:.
This marketing white paper layout uses icons to punctuate the headers and add a dash of personality to reinforce its fun and lively color palette. create THIS TECH WHITE PAPER TEMPLATE. Say you want to create a white paper to white paper research new technology or explain tech-based solutions to problems. A white paper design with a sleek, modern white paper research minimalistic design will likely appeal to techie people.
Pick a neutral background color like white or light grey. Then, pick visuals with similarly sleek color schemes. For example, white paper research, this tech white paper example uses a cool and muted grey palette:. But a great way to add some visual interest to your white paper layout is to pick an accent color that you can use to make parts of your page pop. For example, this information technology white paper contrasts a neutral white background with cool corporate blue accents:.
Pro Tip: With Venngage, you can scale your white paper creation without sacrificing quality. Or hand the design reins to a team member. Want to create a white paper with your team?
White Papers and How to Research Them
, time: 9:24How to Write and Format a White Paper (With Examples)
White Papers: Pros, Cons, Examples and Best Practices Our White Paper Library. To truly understand various products and solutions we’ve created and deployed; we take time to examine all their potential and limitations. Read our white papers on specific topics like, segmentation and feature prioritization, or broader topics like general research 5/3/ · It’s a good idea to seek corroboration from peer-reviewed research and to ask other researchers for help assessing a study. White paper. A white paper is generally a report that outlines a complex issue and sometimes also explores possible solutions to a problem. Government agencies issue a lot of white blogger.com: Denise-Marie Ordway
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